Forget the Middletons -- the queen causes new fashion frenzy

Reuters

Queen Elizabeth arrives to the wedding of Britain's Prince William and Kate Middleton.

Kate may have her lace gown, Pippa her plunging neckline... but the newest royal style icon isn’t either of the Middletons. It’s the queen.

Her majesty, 85, has caused a surprising fashion frenzy with the sophisticated cream-colored leather handbag she carried to Prince William’s nuptials. The lucky supplier, Launer London, has reportedly seen a 60 percent increase in sales since the monarch flashed the status symbol at Westminster Abbey.

The distinguished and traditional purse line – popular with the over-50 royal crowd – is specifically excited to get noticed by a younger audience. Twenty percent of the sales increase has been attributed to the 35-50 demographic (buyers are asked to give their age when they buy online), according to the Daily Mail.

“It shows a real move towards more reserved and understated bags after the ‘it’ bag movement (and also, shows that it wasn’t just Kate that had an impact on fashion tastes),” the company said in a statement.

And it’s not just the queen’s bag that’s fashion-forward: Expect to see the color she wore head-to-toe – mellow yellow – in stores next season.

Ian Langsdon / EPA

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